What I'll do is catch up on my 2015 Goals. If/When I can finally articulate my 2016 hopes, dreams, etc then I'll share them here. For now, let's recap 2015.
Personal Goals - see post here.
- Lose 10lbs - I lost the 10 pounds in a little over 2 months and announced it here. I actually wanted to lose 20, eventually lost 14, and then gained 10 back. So I'm back to wanting to lose weight.
- Go on a NaijaTreks tour - We trekked to Ibadan and I shared it in 3 posts, starting here.
- Buy Nigerian - I think I did okay but not marvelous. I bought a few things, but not necessarily from the bigger Nigerian brands that are taking fashion by storm. Here are a few posts from my Nigerian purchases. DIY Aimas Cape, Twirling in Toju Foyeh, 1 N5k Shop Dress - 5 Ways, Easter Weekend in Eve & Tribe, Joyful Wedding in Eve & Tribe, Twenty Six Skirt in Abuja, Twenty Six Skirt in Edo.
- Learn how to wear a full face of makeup - I went to the Blush, Brushes and Bubbly class with Stella's Addiction, and also a free Eyebrows tutorial at Luxe Beauty Lounge. I'm still struggling with strip lashes.
- Read more - I wanted to read the whole Bible, and also other books. I didn't do well, although I have to say I read a lot of free romance novels on my iPad mini, so maybe they should count for something.
Something I've noticed about myself is I can make the goals, write them down, but I don't make them plain to see everyday. So I forget the goals and hardly go back to check. When I finally make the ones for 2016, I'll make sure they're plain and easy to see, so that they're constantly on my mind. That being said, I'm happy I still did pretty good overall, with my personal goals.
Blogging Goals - see post here.
- Interaction - I wanted to be more interactive and get more comments on the blog. Just eyeballing it, I think I had slightly more comments in 2015 than 2014. I do think that to get more comments, a blogger needs great content. I think my content can be a lot better, truthfully speaking. I was reminded by someone last year that I stopped putting up the random, silly, funny posts I was known for. It stung a little bit but I thought about it and as much as I want my blog to be more mainstream and have international appeal, I don't want to lose my essence. I have to find a way to carefully balance my blog going forward.
- Post Frequency - I wondered about blogging more frequently and decided to post 4 to 5 days a week although I worried about burning out (which eventually happened). At the end of the day, I had 208 posts of mostly original content and a few sponsored posts. That works out to about 4 posts a week.
- Structure - I wanted more structure on the blog, scheduling posts ahead of time. I had Weekend updates on Mondays and Lovely Links on Fridays. In between I had different posts, mostly random. The problem I saw was that Mondays had higher views, and the rest of the week would be a lot quieter. It makes sense but I almost started trying to make sure every weekend was packed, so I would have content for Monday. It might have contributed to my stress breakdown.
- Collaborations - I also wanted to collaborate more with brands - giveaways, reviews, affiliations, etc. Not only did I have a number of those, I also collaborated with other bloggers (Naija Nomads and I Take Inagbe Resort, Marriage Talk, TBC Connect). I was especially happy with partnering with Nazuri Curls and was pleasantly surprised with the results.
- Post Diversity - There were beauty posts, style posts, weekend posts, reviews, giveaways, travel posts, hair posts, etc. So there was definitely diversity. Was there too much diversity?
I think I'll create a survey soon to have a better idea of what works on the blog and what doesn't work. For now, I think I would give myself 82/100 for my 2015 goals. I think that I accomplished a lot, but I could have done better.