- Idea - The very first thing about a blog post is the idea. Some ideas come to you out of thin air (like a lot of my random posts, and even this one*). Some ideas are born out of inspiration from other blogs (like my Valentine Blog Post Ideas). Other ideas can come from your conversations, life, experiences, etc (e.g, my Conversation posts here, here, and here). There are one or two things you can do when you have an idea - you can write it down in a notebook, or blog planner (like Cassie produces); or if you have the time, you can start writing the post immediately.
*I take that back. The idea for this post came out of frustration because there was a little squabble about me posting on Cakes' blog, and I realized how little he knew about what it takes to put up one blog post, much less several a week!*
- Photos - This is most evident with Style, Beauty, Travel, Photography blogs. Blogs in these, and other niches (including Food and Lifestyle) typically require the use of photos in the posts. Photographs can be taken by yourself, or if you're lucky, you may have a photographer to help out. Getting photos taken can be stressful, to be quite honest. Imagine blogging about food, and having to take photos of each step (see Cakes' Shrimp Fried Rice post). Or if you're out at a restaurant and plan to review the food, you want to get the perfect photos of everything on your table - my friends always roll their eyes when I whip out my camera. At the end of the day, for one blog post, you might have as many as 100 photos to choose from! If you don't use your own photos, you can always use free stock images - be sure to give credit if it calls for it.
- Editing - You would think that getting the photos is enough, but in these days of more competitive and professional blogging, you want your photos to stand out. The best way to do it is by editing. I personally use Lightroom, and I know only the basics. Some people use Photoshop or Paint.net. Whatever it is, you typically have to sift through lots of photos, editing the lighting, clarity, saturation, contrast, etc. It can take me up to 30 minutes to edit photos for one of Cakes' blog posts, especially as I usually take between 50 and 100 photos of his cakes sometimes (I can be trigger-happy).
- Writing - If you didn't already start drafting your post from the minute you got the idea, it's time to start writing. Sometimes the idea grows as you're typing and you can finish a post within a few minutes. If it's one that you think you want to include more information on, that means researching the topic of choice. When you're finally done writing your post, it's best to do Grammar and Spell checks, so that your readers don't have difficulty while reading your posts. I could do better myself, with the checks.
- Scheduling - If you have a lot of posts like I do sometimes, you certainly don't want to put up all your posts at the same time. This is where scheduling comes in. If you're super organized, your blog is probably more structured and you might even have an editorial calendar. Having a blog planner can help you with this point. Scheduling posts ahead of time also makes it easier to know what's coming up, when, and what, if any, planning you need to do - e.g. my Lovely Links posts are always on Fridays, so I know I have to source for interesting links ahead of time.
- Social Media - After your posts are up, some may think that's the end of it. Apart from waiting for and responding to comments, there's still the added task of spreading word of your post across your social media channels. This can be on Facebook, Instagram, Twitter, even Snapchat and other social media platforms. Some sites allow for linking and automatic posting which can help. Otherwise, some bloggers create different graphics and short write-ups to share their posts.
In summary, blogging is not as easy as it looks, and these are some of the things that go into a blog post. To the bloggers reading, are there any steps I missed? Is your blog post process the same as or different from mine? Share your thoughts in the comments below.